The contestants are (very stupid) (--> well they must be to be willing participants in THIS show) several young women who are the "Dirty Cows" all vying for a dashing (?) young eligible Lord of a.... farm (I know!!! ).
I guess he must have money.....lots and lots of money.
This particular episode pitted the flaxen-haired beauties (blondes, duh!) aganst the brunette hotties to evaluate the marketing skills of each group as they display their wares quite blatantly and attempt to hock them to the locals. The blondes chose pasties (not the kind you stick on over your areolas and prance around with tassels swinging) while the brunettes served up jam. Apparently the losers have to climb into the back of a dirty cattle trailer and are driven around as punishment for their failure in the skill of jam or pasties sales(--depending on the outcome).
Oddly enough, not one of the ladies displayed any signs of attraction to the Lord, but rather each and every one of them failed to make eye contact as he stood beside her and actually leaned away from him.
Of course, what could one expect from a bunch of brainless, vacant-eyed, dirty cows..